![](https://cdn.sanity.io/images/8sog3gw8/production/9864dfb9c9754c237bad37372ae0fbf6ff2d668a-1280x768.jpg?w=320&h=192&auto=format)
Al-Chemy
Company rebranding - and product line extensions
Overview
Journey to reimagine and revitalize a brand.
Al-Chemy, owned by corp company, Al-Rite, which is a family owned an operated beverage manufacturing company in Miami, Florida, operating for over 50 years. After being a co-packer for so many years for other brands, Al-Rite designed "Steves" own alcohol beverage line of products they could call their own. With a laundry list of products created, Al-Rite/Steve's needed a brand name to describe the products and be broad enough to expand across all of their new product creations.
DESCRIBE THE PRODUCT - Issue not allowed to use typical "liquor names" due to legalities around it....
Deliverables
![Al-Chemy, Alchemy, Bloody Mary Wine Cocktail](https://cdn.sanity.io/images/8sog3gw8/production/23bc6f8a34bbf48a360847f141cc8a96d25a2267-5333x2083.jpg?rect=1,0,5332,2083&w=320&h=125&auto=format)
Approach
Labels that look just as good as the potions taste.
With months of research around the marketplace, and extensive brainstorming sessions, the Al-Chemy name emerged. Not wanting to completely abandon the Al-Rite name, and being a true alchemist in the beverage industry, Al-Chemy (with a dash) took true form. The details are in the label, utilizing the Alchemy symbols from back in the day and adding a customized look for the "A" in Al-Chemy, as well as the alchemy alphabet utilized as a background.
![Website Design](https://cdn.sanity.io/images/8sog3gw8/production/304027d7bbb0a364708b21ef5f5daa7181dfee14-2875x2150.jpg?rect=2,0,2873,2150&w=640&h=479&auto=format)
![Logo square](https://cdn.sanity.io/images/8sog3gw8/production/e2de3713820e97e44e254c47abff6c545f8ce280-832x832.jpg?w=800&h=800&auto=format)
![Label 1](https://cdn.sanity.io/images/8sog3gw8/production/4b4bdf9c9e0e99cbf72aa5d9411693ceb673babf-832x410.jpg?w=800&h=394&auto=format)
![Label 2](https://cdn.sanity.io/images/8sog3gw8/production/c5ad2e0f121586f391bd69fb33c4faa01e98fa25-832x410.jpg?w=800&h=394&auto=format)
Result
Powerful potions, bottled and ready for your enjoyment.
Launching new brands, let alone a wine-based liquors and mixed drinks is not small task. However, having a wine-based liquor, enables restaurants to have a full bar with only a beer and wine license. Partnering up with some distributors, launching the website, in-store sampling programs, social media campaigns, point of sale and trade initiatives, the brand can now be found in a variety of locations like: Sedano's supermarket, restaurants and Liquor stores all across South Florida.
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