Al-Chemy
Company rebranding - and product line extensions
Overview
Journey to reimagine and revitalize a brand.
Al-Chemy, owned by corp company, Al-Rite, which is a family owned an operated beverage manufacturing company in Miami, Florida, operating for over 50 years. After being a co-packer for so many years for other brands, Al-Rite designed "Steves" own alcohol beverage line of products they could call their own. With a laundry list of products created, Al-Rite/Steve's needed a brand name to describe the products and be broad enough to expand across all of their new product creations.
DESCRIBE THE PRODUCT - Issue not allowed to use typical "liquor names" due to legalities around it....
Deliverables
Approach
Labels that look just as good as the potions taste.
With months of research around the marketplace, and extensive brainstorming sessions, the Al-Chemy name emerged. Not wanting to completely abandon the Al-Rite name, and being a true alchemist in the beverage industry, Al-Chemy (with a dash) took true form. The details are in the label, utilizing the Alchemy symbols from back in the day and adding a customized look for the "A" in Al-Chemy, as well as the alchemy alphabet utilized as a background.
Result
Powerful potions, bottled and ready for your enjoyment.
Launching new brands, let alone a wine-based liquors and mixed drinks is not small task. However, having a wine-based liquor, enables restaurants to have a full bar with only a beer and wine license. Partnering up with some distributors, launching the website, in-store sampling programs, social media campaigns, point of sale and trade initiatives, the brand can now be found in a variety of locations like: Sedano's supermarket, restaurants and Liquor stores all across South Florida.
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