Liquid Payments
JDOC helps grow company's national presence.
Overview
Learn how JDOC helped Liquid Payments, grow a national presence, elevate the brand and drive sales.
An innovator and disruptor in the healthcare technology space, Liquid Payments, partnered with JDOC to help them achieve growth and tackle their strategic goals through numerous marketing initiatives across multiple business entities. We are an extension of the Liquid Payments team, serving as their full-service marketing and advertising team.
Deliverables
Approach
Bringing a start up to life.
Liquid Payments wanted to launch its core payment processing solution as well as its secondary patient lending offering. We knew we had a short timeline to launch two different brand solutions across different verticals and develop a cohesive marketing strategy. We worked on defining audiences, creating digital advertising campaigns, new creative for each business unit, and worked on several campaigns simultaneously.
Using a multi-channel marketing approach, we built comprehensive strategies and offered solutions custom-fit to their business needs and budget. We worked alongside the executive and sales team to learn about their revenue goals and helped align their marketing plan accordingly across multiple business units.
Result
As Liquid Payments expands its reach across the nation, the brand's awareness has experienced major growth.
Within the first 6 months, gained a new customer and had 4 demos scheduled.
We helped define their core and secondary product/solution messaging and identify key differentiators to be leveraged across all branded marketing materials.
We helped create a positive brand experience, better positioning Liquid and its solutions.
As a new player to the digital space, Liquid Payments had 0 social media presence prior to engaging with JDOC. Within first 6 months of running digital social and google ad campaigns, impressions skyrocketed, social presence had increased by over 200% via organic and paid efforts.
Increased footprint of Liquid Payments solutions across the US among different key industry verticals
Increased brand exposure and helped create a positive brand experience for the target audience through advertising, google search, SEO optimization, content marketing, tradeshows social media, and other channels.
Received 1.5MM impressions within first 6 months, with approx. half of those engaging
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